What is the Community Kindness Challenge?
'In the absence of kindness, we suffer. In its presence, we flourish'
- Dowrick, Stephanie.
'We have taken what we know from experience, combined it with research from the fields of Positive Psychology and Neuroscience to create The Community Kindness Challenge that seeks to activate compassion, connection and to cultivate flourishing for individuals, communities and companies.'
- Marie McLeod, Founder of The Community Kindness Company
How does the Community Kindness Challenge Work?
The Community Kindness Challenge is an approach for “feeling good and doing good” with a focus on wellbeing, cultivating thriving workplace communities who are authentically connected to the communities they serve. It is unique workplace wellbeing initiative bringing together CSR, Diversity and Inclusion and staff wellbeing.
The Challenge begins with wellbeing workshops, meeting your people where they’re at, in terms of wellbeing literacy. They will learn and live the evidence based wellbeing strategies before activating this learning through the lived experience of kindness.
Kindness is leveraged for its wellbeing super powers. Numerous scientiﬁc studies report that kindness can increase our wellbeing and make us happier. It can alleviate depression and improve relationships. It is good for our hearts and immune systems, and new studies are showing that it helps us live longer. Part of this is due to the ultimate 'molecule of kindness', known as Oxycontin. When we connect with someone authentically, offering kindness, Oxycontin ﬂows through our brain and body.
What’s the benefit of a Community Kindness Challenge?
Employees with higher levels of wellbeing have been found to learn more effectively, be more creative, have better relationships, be more pro-social, feel more satisﬁed in their jobs and perform better.
The research is clear and highlights a strong business case for increasing workplace wellbeing.
- Up to 8 x time more engaged (New Economic Foundation, 2014; World Economic Forum, 2010).
- Up to 3 x more productive (Medibank Private, 2005; World Economic Forum, 2010; PwC, 2014).
- Experiencing improved safety with a 32% average reduction in claims (Chapman, 2003)
- Up to 30% reduction in sick leave (Medibank Private, 2005; Dishman et al, 1998).
- 4 x less likely to leave their job (World Economic Forum, 2010).
And if that’s not enough to convince you, based on improvements in lower absenteeism, presenteeism and health claims alone, PwC estimate that for every $1 spent on improving wellbeing, organisations are likely to see a ROI for action of $2.30 in beneﬁts.
Why activate Wellbeing through Kindness?
The following represents a small but broad sampling of research about the beneﬁts of compassion:
- Compassion fosters greater self-esteem and health - compassionate people lower their blood pressure and report “greater self-esteem, less depression, and less stress.” (Rachel Piferi, Kathleen Lawler)
- Compassion strengthens resilience - the ability to respond to adversity and despair. “Doing things for other people, thinking about other people, is like giving your brain a break from despair”. Jerilyn Ross
- Compassion creates a happier workplace, boosts productivity, and improves the bottom line. Sigal Barsade, of University of Pennsylvania, and Olivia O’Neill, of George Mason University, “found a clear, positive correlation between compassionate behaviour, work satisfaction, and company success.”
- Compassion brings meaning to work and, when employees ﬁnd meaning in their work, they are three times as likely to stay with their company; they “report 1.7 times higher job satisfaction and are 1.4 times more engaged at work.”
- When employees practice regular acts of kindness, both Givers and Receivers mutually benefited.The recent Chancellor-Margolis-Bao-Lyubomirsky (2017) study showed Receivers of kindness became happier after 2 months, and Givers became less depressed and more satisﬁed with their lives and jobs. Givers’ prosocial acts inspired others to act: Receivers paid their acts of kindness forward with 278% more prosocial behaviors than Controls.